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Social media experts?

December 29, 2009

Social Networking Expert
Social networking is in my blood, it’s what makes me tick. There are over 15,000 ‘social networking experts’ displaying their selves on Twitter alone. This itself shows social media is a huge growth area, but I’m fascinated by the disparity in knowledge and principles that are being displayed by the ‘experts’ and businesses [...]

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Dear Murdoch, people wont pay for news online (apparently)

September 30, 2009

In a recent survey by Harris Interactive commissioned by PaidContent UK studying what the outcome would be if the newspaper industry started charging for online content. You can see from results below that only 5% of participants would continue to read the news.
The sort of numbers this would achieve aren’t unimpressive though! In June, ABCe [...]

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From Twitter to Quitter

September 11, 2009

As social media quickly replaces our photo albums, telephone books/directories and even our landlines – what happens in today’s social media rich world when we or our friends & family logout from our real world?…

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The peer web: Marketing with, not at!

July 12, 2009

I’ve been conscious for the last few weeks that I’ve neglected the blog that I was hoping to update daily, but even for me – someone who preaches social media, I haven’t been engaging with my own customers. Or have I?…