New rules for bloggers

New United States federal rules are due to be implemented on December 1st which state bloggers must disclose freebies in product reviews. In a more interesting twist, influencers who have a prominent following on social networking sites like Twitter and Facebook are also obliged to follow the FTC rules.
What do the rules say in brief?

If [...]

The peer web: Marketing with, not at!

I’ve been conscious for the last few weeks that I’ve neglected the blog that I was hoping to update daily, but even for me – someone who preaches social media, I haven’t been engaging with my own customers. Or have I?…