calumbrannan.com » bloggers http://calumbrannan.com This is the personal home of technology entrepreneur and social networking expert Calum Brannan, who lives and plays in Coventry (sometimes London). Dig deep to discover my projects and follow my thoughts. Fri, 13 Apr 2012 16:29:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 New rules for bloggers http://calumbrannan.com/2009/10/new-rules-for-bloggers/ http://calumbrannan.com/2009/10/new-rules-for-bloggers/#comments Sat, 10 Oct 2009 19:58:31 +0000 Calum Brannan http://calumbrannan.com/?p=252 New United States federal rules are due to be implemented on December 1st which state bloggers must disclose freebies in product reviews. In a more interesting twist, influencers who have a prominent following on social networking sites like Twitter and Facebook are also obliged to follow the FTC rules.

What do the rules say in brief?

  • If you receive a freebie, an incentive or a fee from a manufacturer, brand or company you are reviewing – you must disclose it.
  • If you have an affiliation with a company, i.e you work there, or you’re a contractor – you must make this clear. Remember, if you have a large friendship base or followers on social networking sites this generally applies to you.
  • In chat rooms and with comments you leave on other blogs, review sites etc – if you try undercut your competitors – or post a bias review, you must make it clear who you work for.

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