Social media

Blog, Social media

Cadbury – Protecting a family brand on social media

Cadbury is a global confectionery brand that treasures its local marketing and communications strategy. It is a well-known house-hold name. Its sub-brands such as Green & Blacks have loyal customers and its campaigns such as Spots vs. Stripes have a huge fan base. Cadbury prides itself on finding new and fun ways of interacting with […]

Blog, Social media

How ASDA tip-toed into Social Media

When Asda first started exploring the big bad world of Twitter and all things social they did it slowly, carefully and with confidence. This is a small blog post on how they did it after I was lucky enough to hear recently. What they did first ASDA key PR employees were the first to take […]

Blog, CrowdControlHQ News, Social media

Social media risks

How do you manage the risks of social media? Part 1 – Ownership In my recent discussions with board members at a number of PLC’s and mid-sized organisations, the was an apparent lack of understanding of the risks of social media. All those that took part in the discussions had already created Facebook pages and […]

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