Cadbury is a global confectionery brand that treasures its local marketing and communications strategy. It is a well-known house-hold name. Its sub-brands such as Green & Blacks have loyal customers and its campaigns such as Spots vs. Stripes have a huge fan base. Cadbury prides itself on finding new and fun ways of interacting with […]
I seen this post on Mashable about Facebook and just had to share it: Amazing stats. From SocialHype and OnlineSchools.org.
When Asda first started exploring the big bad world of Twitter and all things social they did it slowly, carefully and with confidence. This is a small blog post on how they did it after I was lucky enough to hear recently. What they did first ASDA key PR employees were the first to take […]
How do you manage the risks of social media? Part 1 – Ownership In my recent discussions with board members at a number of PLC’s and mid-sized organisations, the was an apparent lack of understanding of the risks of social media. All those that took part in the discussions had already created Facebook pages and […]
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