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Orange Different Business

March 15, 2012

Entrepreneurship and business are all about solving problems with great ideas. I always say that a good entrepreneur is somebody that can jump out of a plane and create the parachute on the way down. When I started my first business, I was a fearless boot-strapper who was lucky enough to be living with my [...]

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Kony 2012 – why is it such a huge social media success?

March 10, 2012

It’s a glossy video that has Hollywood qualities, made by charity Invisible Children, this Youtube success story was seeded into Twitter and exploded from there. By the end of the first day this video had received over 3 million Youtube views. The video features key attributes that make a successful viral. It begins with very [...]

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Pinterest Glossary

March 2, 2012

There’s a lot if interest in Pinterest, and I’m sure I’m not the first blogger to say that. But it is true; Pinterest is the new buzzword in social media, even though it has been around for nearly 2 years now. Below I’ve prepared a glossary of terms for you newbies and on the CrowdControlHQ [...]

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Facebook metrics change

February 19, 2012

As you may know, I am the co-founder of social media software CrowdControlHQ. Part of our software allows brands to understand the metrics and data around their Facebook pages. Recently Facebook made a change to some of their metrics, therefore I thought it might be handy if I gave you a summary here courtesy of [...]

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Cadbury – Protecting a family brand on social media

January 4, 2012

Cadbury is a global confectionery brand that treasures its local marketing and communications strategy. It is a well-known house-hold name. Its sub-brands such as Green & Blacks have loyal customers and its campaigns such as Spots vs. Stripes have a huge fan base. Cadbury prides itself on finding new and fun ways of interacting with [...]

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Social media is a risk

November 26, 2011

Hiring a new employee is a risk and releasing a press release is a risk. We know that right? Social media isn’t any different. Brands and organisations that are looking to make their mark within the world of social media need to be aware of the potential pitfalls and problems which may be encountered through [...]

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The New Facebook, me on ITN News [VIDEO]

September 23, 2011

My first TV appearance, you can see my views on the new Facebook and Google+ here.

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King of search vs King of social

September 22, 2011

King of search vs King of social – who will win the community insight arms race? Google; the site that gives us what we want when we want it. Search for pizza, you get pizza. 545 million lots of pizza to be almost exact. Starting from what Google thinks is relevant moving to the not [...]

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Superinjunctions and social media

May 22, 2011

As the news flies around that a Premiership star has been named on social media site Twitter after a court ordered that their identity should be protected, the debate turns to our privacy laws and how they should be enforced on social media. The game (media and news) has now changed it and it’s important [...]

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On the edge of engagement – Facebook Edgerank

May 16, 2011

With some Facebook users liking hundreds of pages and having quite literally 1,000+ friends, how does Facebook cut through the noise and deliver relevant content to its hungry and hyperactive userbase? The answer is using the special EdgeRank algorithm – a formula which decides whose content is engaging and deserves to be seen by the [...]

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