Cadbury – Protecting a family brand on social media

Cadbury is a global confectionery brand that treasures its local marketing and communications strategy.
It is a well-known house-hold name. Its sub-brands such as Green & Blacks have loyal customers and its campaigns such as Spots vs. Stripes have a huge fan base. Cadbury prides itself on finding new and fun ways of interacting with consumers who want to engage with the brand, discuss a campaign or simply just talk about chocolate!


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