Hiring a new employee is a risk and releasing a press release is a risk. We know that right? Social media isn’t any different. Brands and organisations that are looking to make their mark within the world of social media need to be aware of the potential pitfalls and problems which may be encountered through attempted outreach to fans through such a medium.

So how can you reduce the risk of social media?

Policy – Don’t shut your employees up, inspire them to speak and teach them when not to.

Manage your online reputation – use our software or anyone elses for that fact, but just make sure you’re keeping an eye on what people are saying, and where they say it.

Don’t dilute your message – grow your social media presence using your existing customers. Don’t forget your values when you begin to market your product to a wider audience. Remember your core fans/customers.

If you’d like to read more about my thoughts on social media and risk, you can check out a guest blog I wrote here for SmallBusiness.co.uk.

I’d love to hear your thoughts on social media and risk, please tweet me @calumbrannan or comment below