With some Facebook users liking hundreds of pages and having quite literally 1,000+ friends, how does Facebook cut through the noise and deliver relevant content to its hungry and hyperactive userbase?

The answer is using the special EdgeRank algorithm – a formula which decides whose content is engaging and deserves to be seen by the Facebook masses.

Lucky for you (and for me) Reputation Online published my article “The science behind Facebook’s EdgeRank” – you can read it here.

Enjoy!