ARCHIVE October, 2010

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Inside entrepreneurship: Success after bankruptcy

August 31, 2010

Bankruptcy doesn’t have to be the end of all things financial; quite a few famous people have had to file for bankruptcy but still went on about their business and rose from the ashes like a phoenix. In this current climate especially people are experiencing a multitude of challenges (and even rewards), from these examples [...]

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Blast from the past: Marketing ‘with’ not marketing ‘at’!

August 26, 2010

I thought I’d include a link to a blog post that I previously posted last year about social media engagement, which might be worth a read if you’ve just started to venture into social media marketing. The peer web: Marketing with, not at! http://calumbrannan.com/2009/07/the-peer-web-marketing-with-not-at/ I’d love to hear your thoughts!

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15 of the strangest marketing stunts

August 21, 2010

We’re getting ready to get our new website live and whilst on holiday in the south of France I was wondering what sort of whacky marketing stunts companies had come up with over the years to promote their companies. I thought i’d share some of the ones i’ve found. Some of these marketing ideas have [...]

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The Art of Bootstrapping

August 14, 2010

I have recently been approached by a few young startups who are looking to raise money for their concept or very early stage product. I found myself beginning to write and talk about the pros and cons of raising investment, angel and VC. Therefore I thought it maybe useful to get my thoughts down as [...]