Simon Cowell – TV Producer extraordinaire and the worlds most famous person is expanding his famous X-Factor format to the dizzy heights of Laz Vagas. The show which has 19 versions worldwide has seen the birth of  stars like Leona Lewis; will be turning into a global pay-per-view phenomenon.

Just as Spotify currently tackles music industry change, Cowell is paving the way to possibly change our viewing habits for ever. His unlikely partner for this venture is retail magnet Philip Green

“It’ll all be online. You have 20, 30, 40 million people tuning in twice a week,” Green told GQ Magazine. “You bring two or three hundred million viewers to a venue. It’s turning it up a peg.”