In recent news surrounding Facebook we can hear about Mark Zuckerberg hinting about new services such as adverts on 3rd party sites and competing against the likes of PayPal’s 50 million strong customer base and Google checkout.

The above moves will be made a lot easier if Facebook’s Connect service takes off, and recent stats report it’s doing just that. Take a look at these impressive numbers:

• Web sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites.
• Facebook Connect adds weight when it comes to engagement, websites can see a 15-100% increase in reviews and other user generated content
• For each story published in Facebook from a website using Facebook connect, expect to see roughly 3 clicks back to the site.  This creates opportunities for the site to encourage more user actions – knowing that each one may result in 3 new visits to their site.

If you’re thinking of exploring Facebook connect or any type social media, talk to our experienced team at Inormas or give me a shout here.