Dear Murdoch, people wont pay for news online (apparently)

374716426_b3808965cfIn a recent survey by Harris Interactive commissioned by PaidContent UK studying what the outcome would be if the newspaper industry started charging for online content. You can see from results below that only 5% of participants would continue to read the news.

The sort of numbers this would achieve aren’t unimpressive though! In June, ABCe announced that The Mail Online took the top spot in the UK, with 29.3m unique users in one month. If 5% of those guys paid £4.99 per month to read the news, that’s an income of £7,325,000. If the sell was compelling enough, those 10% who were not convinced or unsure might just be persuaded if it became the trend (bringing the achievable total of £21,000,000 per month)?

Will this change Rupert Murdoch’s mind when he recently announced he is to charge for access to much more of News Corp’s online news and entertainment content.

The graph showing the results is below:

Picture 12

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2 Comments

  1. Surely, SURELY, nobody would pay online for news. I think that's completely insane, I'm sorry. I know it's quite a nonsensical view for me to take, and I'm glad the industry is trying to move with the times, but I just can't see this working out at all well for them.

    I'd have thought everyone who was using the internet for their news wouldn't be paying for it, and anyone who would think that was a good idea would still be just reading the newspaper.

  2. Surely, SURELY, nobody would pay online for news. I think that's completely insane, I'm sorry. I know it's quite a nonsensical view for me to take, and I'm glad the industry is trying to move with the times, but I just can't see this working out at all well for them.

    I'd have thought everyone who was using the internet for their news wouldn't be paying for it, and anyone who would think that was a good idea would still be just reading the newspaper.

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